In Action

Consumer Trends

Ethnographic Survey
The intriguing results of this Ethnographic Survey was presented at our AGM.

Consumer behavior is fascinating. What people say they do and what they actually do are not always the same. Food and nutrition habits are no exception. Using key findings from our Tracking Nutrition Trend 20 Year History Report, we developed our first ever Ethnographic Survey. We took a look at consumer food and nutrition habits using a different lens. This new methodology has added colour and depth to TNT findings through a detailed “show and tell” about consumers in terms of food, eating, mealtime, grocery shopping and more, while delving into related beliefs with regard to these ingrained behaviours.

We would like to acknowledge our generous partners:

  • Partners – General Mills Corporation Canada and Dairy Farmers of Canada

Ethnographic Survey Report Order Form

Home Plate Report
We analyzed these Ethnographic Survey results further and detailed the key findings in this Report and the Web-cast

Tracking Nutrition Trends Longitudinal data Analysis

The Journal of Education and Behavior approved the manuscript for publication by Dr. David Hammond from the University of Waterloo and Samantha Goodman on the longitudinal analysis of Tracking Nutrition Trends V VI and VII. This will be published shortly.

Tracking Nutrition Trends (TNT) 20 Year History Report

CCFN launched this at our AGM October 30, 2009. Click here for more details.

Order Form for TNT 20 Year Report

The TNT 20 Year report order form is available to download. To access click here. Submit your order with payment to secure your copies.

Our Generous Sponsors

We wish to acknowledge the generous support of the following sponsors for the TNT 20 Year Report: General Mills, Canada and Health Check.

Consumer Perceptions on Sodium

Anna Farmer from the University of Alberta partnered with CCFN on a segment of the Canadian Foundation for Dietetic Research grant on consumers and sodium. Key findings will presented at our web-cast.

Tracking Nutrition Trends (TNT) VII

Tracking Nutrition Trends VII report is now available to download click here.

History of TNT Surveys

The National Institute of Nutrition, one of the organizations The Canadian Council of Food and Nutrition was formed out of has a longstanding, well-respected history for developing a series of studies called "Tracking Nutrition Trends" (TNT). The studies looked at consumers' knowledge, attitudes and behavior on a wide variety of food and nutrition issues. To date, 7 surveys have been completed in the following years: 1989, 1994, 1997, 2002, 2004, 2006 and 2008. We are committed to continue building on this series well into the future.

Interest in TNT – National & International

CCFN presented various aspects of the TNT surveys numerous times nationally and internationally. To view the extensive list visit click here.

Past TNT Surveys

Visit our archive for past surveys.